Contact Lance Ferrato

Lance Ferrato was appointed as the City of Reno’s Director of Business Licensing in July 2023. Under his leadership, the City’s Business Licensing Department oversees close to 19,000 business licenses and processes over 500 special event and activity permits annually. 

With over 17 years of experience in professional business, Lance joined the City of Reno team in 2020 where he initially served as a Business Relations Program Manager. He was promoted to Business License Manager in 2022. Prior to working at the City, he held supervisory roles at the Nevada Gaming Control Board in roles focused on licensing, collections, and compliance. 

Lance has a bachelor’s degree in business management and an MBA with an emphasis in finance, both from the University of Nevada, Reno.