City of Reno
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Connect, Inspire, Activate
City of Reno Economic Development delivers connection, inspiration and activation for opportunities and initiatives focused on increasing investment in our community.
Place-based economic development in our biggest little city, like downtown revitalization, attracts community investment, while celebrating what makes Reno a choice location and enhances quality of life for all Renoites – making Reno not only a place you’re proud to call home, but also a place that you love.
As part of this, we are placing a significant amount of effort into making our downtown cleaner, safer, and more vibrant because we all know that every great city has a great downtown! Learn more about our Virginia Street Placemaking Study, ReStore Facade & Tenant Improvement program, and Truckee River Vision Plan.
Ranking Reno
Reno made the list time and again in 2023, with several publications and agencies taking note of our Biggest Little City. Notable mentions include:
- Outside Magazine: Happiest Places to Live in America
- Reno Rises to #16 overall in Milken’s ranking of Best Performing Cities, and ranked #2 in the nation for job growth
- Livability: Top 25 Best Cities in the West to Live In
- Heartland Forward: 13th Most Dynamic Metro – ranked for our economic resiliency and improved economic outcomes for citizens
Inspiring a Greater Vision for Downtown
ReStore Reno Facade and Tenant Improvement Program
The ReStore Facade and Tenant Improvement Program is designed to enhance the visual appeal, economic vitality, and overall livability of commercial areas of downtown. The program provides matching grants to both property owners and business tenants for facade improvements and interior upgrades. Read about our first round of ReStore awardees and visit the ReStore – Reno Façade and Tenant Improvement Program page for more information. The current ReStore application cycle has closed.
Virginia Street Urban Placemaking Study
The goal of the Virginia Street Urban Placemaking Study is to create a shared community vision for downtown Virginia Street and develop a phased implementation plan to initiate the proposed changes. View the latest updates on the Virginia Street Placemaking Study
Truckee River Vision Plan
The purpose of the Truckee River Vision Plan is to deliver a blueprint to transform the greatest asset our region has, the Truckee River, into an amenity that current and future generations can use to recreate, engage and enjoy for miles and miles.
Commitment to Economic Development
The City Council has consistently supported economic development through provision of necessary public services and facilities such as police, fire, streets, sanitary sewer, and parks provided by City departments as well as the Truckee Meadows Water Authority, Regional Transportation Commission, and Reno-Tahoe Airport Authority. The Council has also directed the City plan for future development and services, provide a "one-stop shop" for development customers, internet access to development services, and an efficient and timely review process.