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Biography

Brandi Anderson started her marketing career in 1998, as a marketing professional, she developed insight and strategic marketing expertise in a variety of industries including education, tourism, transportation, technology, health care, government relations, arts & culture and small business. 

Before launching Push Consulting with her business partner Jennifer Tapia in 2018, Brandi enjoyed leading a team of traditional and digital marketing professionals shaping branding and prospective student recruitment for the education company Charter College. Charter College has a total of 14 campuses in the states of Alaska, Washington, California, New Mexico and Montana, along with an online program that serves students interested in degree programs. Brandi’s team revolutionized the company’s marketing approach, tracking data and analyzing trends on a daily, sometimes hourly basis to shape advertising, messaging and budget decisions on a micro and macro level. Together, they were responsible for research, strategy, creative, media, digital and social media strategy, community outreach and budgeting for the overall marketing platform ultimately over-delivering on new lead budget while aggressively focusing on coming in under budget. Their focus was not to just deliver leads, but to have a higher propensity to convert to starts for their client. After starting Push Consulting in 2018, Brandi worked in partnership with Charter College and as a client until October of 2022 while working on other clients through Push in different industries.

Brandi’s previous years in the advertising and marketing arena were spent in account strategy and leadership roles focusing on branding campaigns in the travel/tourism, health care, public policy, public health, arts and culture, education, transportation, technology and small business development.
Brandi excels in strategy development, relationship management and performance marketing business models as well as public facing community outreach models and campaigns.

In 1997, Brandi earned her Bachelor's of Arts Degree in Journalism, with an emphasis in advertising, from the Reynolds School of Journalism, University of Nevada, Reno.

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